Don’t judge a book by its cover – something that has been taught universally in every primary school. Whatever courtesy humans have extended to printed paper does not seem to apply to race and skin colour. Recent cases in the US have claimed that the judiciary system is tampered with and that only a farce of a trial has ever been conducted for African-Americans. This seems to be true to all levels of life, from businessmen to homeless teenagers. In fact, studies reveal that traffic police are more likely to ask for a driver’s licence if the driver is black than other wise, and they are quicker to pull the trigger on an unarmed human if he is a man of colour.
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When someone generally talks about lifestyle, one would assume that their job has allowed them a certain freedom to live the life they want. Not so with the plant that Patty Farmer teaches. As a life coach, she works with influential people like entrepreneurs and speakers, allowing them to dream and design the lifestyle they would want to live in then building their brand to support their lifestyle. This creates a unique experience where they get a firsthand experience of what their lives could be life if they achieve their goals. By following the theory of 3 C’s -Connection. Collaboration. Conversion – her clients can boost their audience and be rewarded for it too.
Small does not necessarily mean bad. A small business can help during times of crisis because of their day to day existence. Small businesses must be smart. While it is inevitable for larger ventures to sink or float in the long run, the success of running a small business lies in their ability to merge with cultural needs. While some may deal in day to day necessities that can never go out of demand, others may seek to create a niche market, dealing in limited customers that demand higher quality and do not mind the lower quantities, thus making them more sought after.