Small does not necessarily mean bad. A small business can help during times of crisis because of their day to day existence. Small businesses must be smart. While it is inevitable for larger ventures to sink or float in the long run, the success of running a small business lies in their ability to merge with cultural needs. While some may deal in day to day necessities that can never go out of demand, others may seek to create a niche market, dealing in limited customers that demand higher quality and do not mind the lower quantities, thus making them more sought after.
