When someone generally talks about lifestyle, one would assume that their job has allowed them a certain freedom to live the life they want. Not so with the plant that Patty Farmer teaches. As a life coach, she works with influential people like entrepreneurs and speakers, allowing them to dream and design the lifestyle they would want to live in then building their brand to support their lifestyle. This creates a unique experience where they get a firsthand experience of what their lives could be life if they achieve their goals. By following the theory of 3 C’s -Connection. Collaboration. Conversion – her clients can boost their audience and be rewarded for it too.